Drive Success with Accurate Key Message Development

November 10, 2014 Blog 0 Comment

Why does your Company exist? What does it do that your competitors don’t? Why should investors choose to invest in your company over others? These are all part and parcel of your corporate communications, and the key messages necessary not only needed to promote accurate communications, but to driving a stable and growing investor base.

What is a key message?

What is a key message? It’s really nothing more than a core component of your business model formulated into language that resonates with your audience while informing them at the same time. Sound like a tall order to fill? It can be, which is why it’s vital that you have professional assistance in key message development.

What does a key message do? These messages can perform a number of roles, including:

  • Providing a key takeaway
  • Engage investors immediately
  • Form the essence of your communication
  • Specifically state what you do
  • Explain how you differ from others

How are key messages used?

How are key messages used? Actually, your key messages should be present in all of your corporate communications, from press releases to ASX announcements to marketing collateral and even interoffice communications.

How does key message development work?

How does key message development work? It can be challenging to create key messages, but it begins with brainstorming what you want your investors to know about your company and what it does. You’ll need to create key messages that “connect the dots” so to speak. These must be simple, believable and evidenced as well.

Key message development is simpler when you work with a proven expert, such as Market Connect. Put our years of experience and proven expertise to work on your behalf.