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  • Drive Success with Accurate Key Message Development

    Why does your Company exist? What does it do that your competitors don’t? Why should investors choose to invest in your company over others? These are all part and parcel of your corporate communications, and the key messages necessary not only needed to promote accurate communications, but to driving a stable and growing investor base. What is a key message? What is a key message? It’s really nothing more than a core component of your business model formulated into language that resonates with your audience while informing them at the same time. Sound like a tall order to fill? It can be, ...

  • Grab Investor Attention with ASX Announcements and Press Releases

    ASX Announcements and Press Releases What options are available to you if you need to inform investors, or grab attention with a new service offering? Where do you turn when you’ve got something newsworthy to share with a wider circle of potential investors and industry thought leaders? Depending on the news in question, you can use both ASX announcements and press releases. ASX Announcements ASX Announcements – ASX announcements allow you to share pertinent, relevant news and developments through one of the world’s leading financial market exchanges. Press Releases Press Releases – Press releases are similar in nature to ASX announcements, but you can ...

  • Tips for Choosing Capital Raising Consultancy Services

    Capital No organization can be successful without capital. Even entrepreneurs must have enough capital to meet initial business formation expenses and foster immediate growth. Established firms must also have capital to launch new operations, projects, product lines and initiatives. The problem stems from locating the capital necessary. Investors are out there, but how does a business owner or decision maker connect with investors not only able to see the value in the company’s offering, but willing to help spur growth and success through an investment? The answer is to work with a capital raising consultancy service. Of course, not all such ...

  • Why Your Organization Needs Corporate Writing

    Corporate Writing & Press Releases Writing is part and parcel of operating a business, whether you’re the CEO of a ASX 200 company. From press releases to marketing collateral to media relations, there’s an incredible need for skilled, accurate copy within the business world. Most of this falls under the header of “corporate writing”. Why does your company need it, and what does it cover? Actually, it covers an immense range of content types, and not all of it is promotional in nature. Press Releases Press Releases – Need to make headlines with a new development in your company? Need to announce a ...

  • Crisis Management Protects Your Company’s Reputation

    Crisis Management Services Business crises can come in a variety of forms, from management changes to product failures and everything in between. However, when a crisis threatens to damage your Company’s reputation, immediate, expert action is required. Left unmitigated, negative, damaging misperceptions and misrepresentations circulated to the public can wreak disaster. It takes very little time for a well-respected Company to crash and burn, and the advent of the Internet has only accelerated the process. Crisis management services ensure that you’re able to protect your Company’s reputation and ensure that any issues are correctly represented in the public forum. Crises can arise ...

  • 5 Key Advantages of Having Stakeholder Contact and Email Distribution Lists

    What are Stakeholders Building a successful business requires much more than just a quality product and a willingness to innovate. Business growth requires investment from others, and in order to do that, you need stakeholders. Stakeholders are those with something invested in your organization – generally cash to help fund your operations. Every member in your investor base is a stakeholder. How do you locate stakeholders not only willing but able to help you grow? The answer is stakeholder contact and email lists. What advantages do you have here? 5 Key Advantages: Stakeholder Contact and Email Distribution Lists Segmentation – Obviously, not all ...

  • Perception Audit Benefits for Companies

    By Simon Watkin, Principal Market Connect Investor Relations and Corporate Communications Too many companies have the same problem. They come to me in frustration and bewilderment as to why their share price is not higher or why they do not have more customers. They think they are under-valued, but they don’t understand that there are non-financial factors that will continue to impact sentiment towards them and how they are perceived by stakeholders. Unless these perceptions are understood and addressed, companies will continue to languish behind their peers. Perception Audit The Market Connect Perception Audit is a research product that I have ...

  • Greed is not Good

    By Simon Watkin, Principal Market Connect Investor Relations and Corporate Consultancy ASX and Corporate Australia The ASX and corporate Australia have created a monster. In their bid to increase corporate fees and drive ASX listing fees and on-going revenues, smaller companies in particular are too easily passing any quality and listing tests and attracting retail investors on the back of “Blue sky” unrealistic pipe dreams. The ASX seems not to have any quality measures for listing with the fees that they derive being the main objective. Similarly corporate capital raisings particularly in relation to smaller companies are being filled by unsophisticated retail ...

  • How Understanding Sentiment and Improving it will Impact Positively on the Value of Your Company!

    Company Value Like many of you reading this, I was taught basic demand and supply economics at school. Whilst our understanding of economics was greatly extended through our university days and we applied complex research modeling skills in our professional lives, there is and will always be a great divergence between how a company is “valued” by the stock market and its stakeholders compared with what a balance sheet says or a price to earnings ratio implies. It has been my experience that most fund managers and stockbrokers worth their pinch of salt will tell you that non-financial factors are absolutely paramount ...

  • Case Studies

    1. Neverfail Springwater One of Market Connect's foundation clients, Neverfail was an ASX listed company with a market capitalisation of ~A$300 million. Neverfail's core business is bottled water where it was essentially a monopolistic operator in the office market. Market Connect initially assisted Neverfail with its investor relations and increased its broker research coverage and institutional investor base. When Neverfail became the victim of a hostile takeover from Coca Cola Amatil, Market Connect assisted Neverfail in achieving a higher eventual sale price for the Company with the end result being a substantial increase over the initial bid. 2. Sabre Group Sabre Group was ...

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