Case Studies

1. Neverfail Springwater
One of Market Connect’s foundation clients, Neverfail was an ASX listed company with a market capitalisation of ~A$300 million. Neverfail’s core business is bottled water where it was essentially a monopolistic operator in the office market. Market Connect initially assisted Neverfail with its investor relations and increased its broker research coverage and institutional investor base. When Neverfail became the victim of a hostile takeover from Coca Cola Amatil, Market Connect assisted Neverfail in achieving a higher eventual sale price for the Company with the end result being a substantial increase over the initial bid.

2. Sabre Group
Sabre Group was an ASX listed company specialising in hair care products such as the popular brand ‘Fudge’. Market Connect worked with Sabre to build its market awareness before attracting a privatisation proposal from AMP. A successful outcome was achieved for Sabre management and shareholders.

3. Antisense Therapeutics
A long standing client of over 5 years, Market Connect has assisted Antisense with its capital raising initiatives as well as its overall strategy in communicating with the investment and stockbroking community.

4. Red Fork Energy
Red Fork is an Australian public company with oil and gas exploration and production activities in Oklahoma, USA. Market Connect assisted Red Fork Energy with its ASX announcements and has worked closely with the company to increase the effectiveness of its communications to a broader stakeholder group.
In the time that Market Connect has been involved with Red Fork, its share price has increased by as much as 600%.

5. Unnamed Company/Crisis Management
Representing a company with exposure to a major “drugs in sport” issue that dominated media and public opinion for an extended period of time, Market Connect was able to design an effective strategy to protect the value of that company’s asset and maintain shareholder value. This involved handling various misrepresentations and ensuring clearer media representation of the company’s positioning in relation to the issue. All media enquiries and communication was handled by Market Connect.

6. Unnamed Company/Perception Audit
To gain a better understanding of perceptions and sentiments towards the company and to derive strategies to address and improve these underling perceptions, Market Connect designed a stakeholder contact strategy and questionnaire that provided management with detailed and accurate independent feedback in relation to a variety of key issues. These perceptions were affecting the company’s underlying value and performance. Stakeholders appreciated the company’s initiative and the management is better positioned to address perceptions and improve sentiments toward the company. The company is armed with the necessary market intelligence enabling it to improve communications and stakeholder relations.