About MC Property Advocates:

MC Property Advocates are an independent full service real estate advocacy providing a personalised approach to realise the best outcomes for vendors, buyers and commercial/retail tenants/landlords.

Backed by over 30 years property experience, MC Property’s principal Simon Watkin is a fully Licensed Estate Agent with a Bachelor of Business Degree specialising in Property.

Benefits of MC Property Vendor Advocacy

“Saving you time, money and stress to maximize your real estate returns.”

  • Have the entire sales process managed from start to finish by a “hands on” Licensed Real Estate Agent and expert.
  • Having an independent 3rd party managing the process will save you considerable time, money and stress in order to achieve the highest possible price.
  • We understand the way agents work and how to best handle the many twists and turns that can take place from start to finish.
  • We will save you considerable expense in terms of fine tuning effective marketing and negotiating commission structures to ensure the agent is working to maximise the eventual sale price.
  • Selling cost savings + Higher sale price = You win both ways!

Key Activities:

In the sale of your property, there are a number of key activities and processes that need to be coordinated in order to achieve the ultimate objective of realising the highest possible sale price in the most cost effective manner.

1. Meet : To discuss your personal needs and preferred approach.
2. Appraise and Advise: Provide an accurate guide as to what your property is worth and advise on the best approach to realise the highest possible price.
3. Agent selection: Meet and interview 3 to 4 agents with a strong local presence and proven track record. Review marketing proposals and potential to achieve the best result. Shortlist and negotiate commission structures and proposed marketing costs. Select the best agent after dissecting and explaining their proposals to you.
4. Property presentation and styling options: Position the property at its best based on the most cost effective approach.
5. Review sales documentation (Vendor Statement/Contract of Sale)
6. Oversee sales campaign: Review all advertising copy and photography. Make sure that the agent is performing and that the marketing is effective. Constant dialogue/meetings with agent and provide constant feedback on real progress.
7. Negotiate: Deal with “offers” and handle all negotiations with the agent based on our price goal/objective.
8. Sell: Set reserve price and auction instructions. Successfully negotiate the highest possible price.
9. Settle: Ensure a smooth transition to full settlement on sale.

MC Property Buyer Advocacy

We offer a tailored buyer service based on your individual requirements.

“Saving you considerable time, money and stress”

Have a fully Licensed Estate Agent with 30 years property experience and know how make sure you buy the right property at the right price!

  • Locate and evaluate properties for sale that meet your specific requirements
  • Assess and appraise value on every property recommended
  • Buying strategy and negotiation skills to achieve the best entry price on your preferred home
  • Locate off-market opportunities
  • Auction bidding on your behalf for best outcome
  • Sale documentation analysis
  • Support through to settlement

MC Vendor Advocates versus Agent directly

Case study: Using MC Property Advocates versus Agent directly

Property successfully sold for $1,430,000


Commission: $26,800 (Base)
Marketing costs: $20,500 (Base & non-essentials)
Sale price: $1,340,000 (Recommended)
Net result: $ 1,292,700 (Sale price less costs)

MC Property Advocates

Commission: $16,200 (Structured)
Marketing costs: $8,800 (Essentials)
Sale price: $1,430,000 (MC Property Negotiated)
Net result: $1,405,000*

Difference: $112,300

Vendor Comment:
“We recently engaged Simon Watkin of MC Property Advocates to sell our home in Bayside Melbourne. Simon was able to save us both considerable time and money and overall we achieved a higher sale price than we envisaged. If I took the money we saved in commission and advertising costs through Simon’s negotiation with the agent and the eventual higher sale price negotiated on our behalf, our estimate of the value of Simon’s service was in excess of $100,000. This is not to mention the time and stress saved with agent selection and ensuring that the money we invested in marketing was well spent in order to achieve the maximum result. Given this is not something we have expertise in, we found Simon’s help invaluable. He really put in a lot of time and effort to make sure we understood everything and got the best deal from the selling agent.

Having an independent property expert such as Simon, we knew everything would be expertly handled and Simon kept us fully informed throughout the whole process. We would have no hesitation in recommending MC Property Advocates and Simon to any vendor looking for a thorough and professional advocate to sell their home.”

Jason and Treasure

MC Property Advocates versus other advocates:

  • Fully Licensed and 30 years property experience
  • High level negotiation skills
  • Experience in real estate marketing and sales
  • Accurate appraisal
  • Personalised “hands on” service
  • Regular meetings and updates
  • Significant time commitment to ensure best result
  • Fully independent and on your side
  • Does not seek payment from agent (No conflict of interest)
  • Conducts all activities including: regular vendor and agent meetings; agent selection, review and negotiation; property presentation advice; review of sales documents; oversee and manage agent through sales campaign; negotiate to sell at highest possible price; support through to settlement

PURCHASED: Brilliant Melbourne CBD Apartment in boutique building – 20% under Client budget and valuation

2 Bedroom investment apartment

PURCHASED: 2 Bedroom investment apartment opposite the MCG. Yield 6.5%

SOLD: Mornington Peninsula beach house on huge block with tennis court. Sold well above expectations.

SOLD: Lancefield home with established gardens backing onto golf course. A great result in a tough regional market allowing the Client to downsize back to Melbourne.

SOLD: Mornington Peninsula stunner with 4 bedrooms, pool and landscaped gardens. Sold to facilitate a lifestyle change. Great result!

PURCHASED: Tree change completed to Central Victoria in historic gold mining town. Expertly sourced and negotiated.

SOLD: Architectural masterpiece on 100 acres Gippsland Lakes. Great result achieved for “Downsizing to the city” Client.

PURCHASED: High end South Yarra apartment in prestige building. Delighted Client after an extensive search to find the perfect property.

PURCHASED: 100 Acres cropping farm near Bendigo – Regional farming.



To discuss how MC Property Advocates can assist you please contact us or alternatively complete and submit this enquiry form.

Simon Watkin
Tel: 0413 153272
Email: [email protected]

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